The offer section on your landing page displays your product variants and pricing, and it is often the final visual element visitors see before clicking the CTA. Getting this section right - with the right images, sizing, and layout - can directly impact conversion rates. Auware gives you several ways to customize how this section looks and functions.
Editable Variant Images
Each product variant card in the offer section shows an image. By default, this is the variant’s primary image from your store catalog, but you can change it to any image in the Image Gallery. Click on any variant image in the offer section and the gallery opens, letting you select a different product photo, a lifestyle image, or any other image from your connected sources.
This is particularly useful when you want to show different angles for different variants (front view for one size, side view for another), when your default variant images are inconsistent in style, or when you want to replace a plain product shot with a more compelling lifestyle image that shows the variant in use.
Original Size Toggle
By default, variant images are cropped to a 1:1 square aspect ratio to maintain a consistent, clean card layout. However, some product images - particularly tall or wide format photographs - look better at their natural proportions. The Original Size toggle lets you switch between cropped (1:1 square) and original proportions. Toggle it on if your product images are losing important visual information when cropped to squares.
Card Size Options
The card size setting lets you adjust how large the variant cards appear. You have three options:
Default - Standard card sizing that works well for most products, especially those with many variants. Cards are compact and fit multiple variants per row.
Large - Bigger cards with more prominent images and pricing. Good when you have fewer variants and want each one to make more of a visual impact.
X-Large - The largest card size, which guarantees a two-column layout. This is particularly effective when you have exactly two or three variants and want them displayed prominently side by side. The extra size makes each variant feel like a deliberate choice rather than a small option selector.
Feature Images Toggle
For formats that support it, you can also toggle images on or off for feature cards (not just the offer section). When you hover over the Features section in the Comparison or Sales Letter format, a “Choose Layout” button appears with a “Use Images” toggle. When enabled, each feature card displays an image alongside its text description, creating a more visual feature presentation. When disabled, features show only their icon, title, and text, which can be cleaner when you do not have strong feature-specific imagery.
Baseline and Audience Behavior
All offer section customizations follow the same inheritance pattern as other editor settings. Changes on the baseline propagate to all audience pages. Changes on a specific audience page only affect that audience. In practice, the offer section usually stays consistent across audiences since you are selling the same product at the same price, but per-audience overrides are available if you want to highlight different variants for different audiences.