Auware lets you customize the typography on your landing pages by choosing from a library of fonts available through Google Fonts. You can set separate fonts for headings and body text, giving you control over how your landing page looks and feels.
Changing Fonts
In the WYSIWYG editor toolbar, you will find font pickers for both heading and body fonts. Click on either one to open a dropdown with available font options. Fonts are loaded dynamically from Google Fonts, so there is a wide variety of serif, sans-serif, display, and handwritten options to choose from.
When you select a new font, it applies instantly across the entire landing page. Heading fonts affect all headlines, section titles, and other prominent text. Body fonts affect paragraphs, descriptions, feature text, FAQ answers, and other running copy.
Choosing the Right Fonts
The best font choices depend on your brand identity and the format you are using:
For most Landing Page and Testimonial Showcase campaigns, clean sans-serif fonts like Inter, Open Sans, or Lato work well because they are highly readable and feel modern.
For Advertorial and Editorial layouts, serif fonts like Georgia, Playfair Display, or Merriweather add an editorial, magazine-like quality that reinforces the content-first feel of those formats.
For Sales Letter campaigns, a combination of a serif heading font and a clean body font creates the personal, letter-like feel that format is designed for.
For bold or rebellious strategies, display fonts can add personality, but use them sparingly - a display font for headings paired with a readable body font is usually the right balance.
Font Consistency Across Audiences
Like colors and images, font selections follow the baseline-to-audience inheritance pattern. Fonts set on the baseline page apply to all audience pages. If you change fonts on a specific audience page, that change only affects that audience. In most cases, you will want consistent typography across all audiences to maintain brand coherence.
Performance Considerations
Auware loads fonts efficiently to minimize impact on page load speed. Only the font weights actually used on the page are loaded, and fonts are served from Google’s global CDN. This means your font choices will not noticeably affect how fast your landing pages load for visitors.