Audiences are at the heart of what makes Auware different from other landing page tools. Instead of creating one generic landing page for all of your traffic, Auware creates a separate, tailored landing page for each audience segment you define. Each audience gets copy written specifically for their motivations, concerns, and language.
The Audience Workflow
During the campaign wizard, after you generate your baseline landing page, you move to the Audiences step. Here, Auware’s AI suggests six audience segments based on your product and baseline copy. Each suggestion includes a name (like “Budget-Conscious Families”), a description of who they are and what drives their purchasing decisions, and targeting data that maps to real ad platform options.
You review these suggestions and decide which ones to keep. You can approve audiences that make sense for your campaign, remove ones that do not fit, and add your own custom audiences if you know your market and want to target a specific group the AI did not suggest.
Once you approve your audiences and move forward, Auware generates a dedicated landing page for each one. The AI takes the entire baseline page and rewrites it to match what matters most to that specific audience - changing headlines, feature emphasis, review selections, FAQ topics, and body copy. The result is a set of pages that all promote the same product but speak to different people in different ways.
Audience Status Lifecycle
Each audience goes through a clear status flow:
Suggested means the AI recommended this audience but you have not acted on it yet. You can approve it or remove it.
Approved means you have accepted this audience and it is ready for copy generation. When you move to the next step, Auware will generate a landing page for all approved audiences.
Generating means the AI is actively creating the audience-specific copy. You will see a progress indicator for each audience being generated.
Ready means generation is complete and you can review and edit the audience page in the editor.
Published means the audience landing page has been published to your store and is live.
Editing Audience Pages
In the Audience Pages step, you see a sidebar listing all of your audiences. Click any audience to view and edit its landing page in the full WYSIWYG editor. You can switch between audiences to compare messaging, and any edits you make on one audience page only affect that audience.
There is an important relationship between the baseline and audience pages: if you go back to the baseline editor and change an image, that change propagates to all audience pages. But if you change an image on a specific audience page, that change only applies to that one audience. This gives you global control with per-audience override capability.
Audience Limits
The number of audiences per campaign depends on your tier: Free and Starter allow 2, Pro allows 6, and Agency has no practical limit.
Skipping Audiences
Audiences are optional. If you do not want audience-specific pages, you can skip the Audiences step entirely and just publish your baseline landing page. The baseline is already a strong, strategy-driven landing page - audiences add an additional layer of personalization on top of that foundation.