Auware tracks a comprehensive set of performance metrics for your landing pages, from initial page views through to completed purchases. Understanding what is tracked and how helps you make better decisions about your campaigns.
How Data is Collected
Auware collects performance data from three sources:
Page views are tracked automatically when a visitor loads any of your published landing pages. Every visit records which landing page was viewed, which audience it belongs to, which channel the visitor came from (based on the URL they used), and the timestamp. Visitors are deduplicated using session identifiers to calculate unique visitor counts.
Customer events are captured through Shopify’s customer event pixel. This tracks the shopping funnel: when a visitor adds a product to their cart, when they start the checkout process, and when they complete a purchase. These events flow from your Shopify store back to Auware automatically.
Order attribution comes from Shopify order webhooks. When a purchase is completed, Auware attributes the order to the specific campaign, audience, and channel that the buyer originally visited. This is how Auware knows that a particular order came from a “Fitness Enthusiasts” audience landing page via the Facebook channel.
Core Metrics
Visitors is the total number of page views your landing pages received. This includes repeat visits from the same person.
Unique Visitors is the deduplicated count of individual visitors, so each person is counted only once regardless of how many times they view the page.
Orders is the number of purchases attributed to your Auware landing pages.
Revenue is the total dollar value of attributed orders.
Conversion Rate is orders divided by unique visitors, expressed as a percentage. A 5% conversion rate means 5 out of every 100 unique visitors made a purchase.
Average Order Value (AOV) is total revenue divided by total orders. This tells you how much each customer spends on average.
Funnel Metrics
The conversion funnel tracks four stages:
Page Viewed - the visitor loaded the landing page. Add to Cart - the visitor clicked the CTA and added the product to their Shopify cart. Checkout Started - the visitor began the Shopify checkout process. Checkout Completed - the visitor completed the purchase.
Each stage shows both the count and the percentage of the previous stage’s total, so you can see exactly where in the process visitors are dropping off.
Segmented Metrics
All metrics can be viewed broken down by:
Campaign - compare performance across different product campaigns. Audience - see which audience segments convert best. This is the core insight that makes Auware valuable. Channel - understand which traffic sources drive the best results.
These segments can be combined. For example, you can see how the “Budget-Conscious Families” audience performs specifically on Facebook traffic versus Email traffic.
Meta Ads Metrics
If you have Meta Ads connected, Auware also displays Meta-specific metrics: ad spend, impressions, clicks, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). These metrics appear alongside your Auware conversion data, giving you a complete picture from ad impression through to purchase.
Data Freshness
Analytics data updates in near-real-time. Page views and customer events are recorded as they happen. Order attribution processes when Shopify sends the order webhook, which is typically within minutes of purchase completion. The dashboard refreshes every 60 seconds when you are viewing it.