Auware’s analytics dashboard gives you a real-time view of how your landing pages are performing. It shows visitor traffic, conversions, revenue, and audience-level insights all in one place, so you can quickly understand what is working and where to optimize.
Accessing the Dashboard
The dashboard is the first thing you see when you log in to Auware. It displays performance data for all campaigns in your store by default, and you can filter to a specific campaign using the dropdown at the top of the page.
KPI Cards
At the top of the dashboard, you will see five key performance indicators displayed as cards with sparkline charts showing the daily trend:
Visitors shows the total number of page views your landing pages have received in the selected time period.
Orders shows the total number of purchases attributed to your Auware landing pages.
Revenue shows the total dollar value of those orders.
Conversion Rate shows the percentage of unique visitors who completed a purchase. This is calculated as orders divided by unique visitors.
Average Order Value (AOV) shows the average dollar amount per order.
Each card includes a sparkline - a small trend chart - so you can see at a glance whether performance is trending up, down, or holding steady.
Time Range and Comparison
You can select a time range for the dashboard: 7, 14, 30, 60, 90, or 365 days. The default is 30 days. When you enable the Compare toggle, the dashboard overlays the previous period’s data so you can see period-over-period trends. For example, with a 30-day range and comparison enabled, you will see this month’s data alongside last month’s data.
Trend Chart
Below the KPI cards, a larger trend chart shows daily performance over time. You can toggle which metric is displayed - visitors, orders, revenue, conversion rate, or AOV. When comparison mode is enabled, both periods appear on the same chart for easy visual comparison.
Conversion Funnel
The conversion funnel shows the four stages of the buyer journey on your landing pages: page viewed, add to cart, checkout started, and checkout completed. Each stage shows the count and percentage of visitors who reached that point. This helps you identify where in the funnel visitors are dropping off - if many people view the page but few add to cart, the page copy or product presentation may need adjustment. If many add to cart but few complete checkout, the issue may be in pricing, shipping, or checkout friction.
Audience Leaderboard
The audience leaderboard ranks your audiences by conversion rate, showing you which audience segments are performing best. For each audience, you can see visitor count, unique visitors, orders, revenue, and conversion rate. This is one of the most valuable sections of the dashboard because it gives you direct evidence of which audiences respond most strongly to personalized messaging.
Channel Performance
Channel tabs break down your traffic and conversions by source - Facebook, Instagram, TikTok, Google, Email, and Custom. Each channel shows visitors, unique visitors, orders, revenue, conversion rate, and AOV. This helps you understand which traffic sources are driving the best results and where your ad spend is most effective.
Campaign Leaderboard
The campaign leaderboard shows your top campaigns ranked by revenue, with conversion rate for each. Clicking a campaign takes you to its detail page for deeper analysis.
Campaign Filter
The campaign dropdown at the top of the dashboard lets you filter all metrics to a single campaign. This is useful when you want to analyze the performance of a specific product or promotion without noise from other campaigns.