Auware uses AI to generate all of the marketing copy on your landing pages. This is not generic text - every piece of copy is generated specifically for your product, your chosen marketing strategy, and each of your target audiences. Understanding how this works helps you get the most out of the platform.
What the AI Generates
When you create a campaign and reach the Editor step, Auware’s AI generates a complete set of marketing copy for your baseline landing page. This includes the headline and subheadline, the hero body text, feature descriptions with titles and icons, customer review selections matched to your strategy, FAQ questions and answers relevant to your product, offer section copy, guarantee messaging, and call-to-action text. The exact fields depend on which landing page format you chose - for example, the Advertorial format generates additional editorial fields like pull quotes, expert citations, research findings, and an author bio, while the Sales Letter format generates a personal salutation, urgency callout, cursive signature line, and P.S. section.
How the AI Uses Your Input
The AI does not generate copy in a vacuum. It draws on several inputs you provide during the campaign wizard:
Your product data is the foundation. The AI uses your product title, description, price, variants, and images to understand what it is writing about. The richer your product data, the more specific and compelling the copy will be.
Your marketing strategy shapes the tone and angle. Each strategy - whether it is Voice of Customer, Competitive Positioning, Jobs-to-Be-Done, or any of the other options - comes with specific instructions that guide the AI to write from a particular perspective. For example, the Voice of Customer strategy produces copy that mirrors the language your actual customers use, while Competitive Positioning writes copy that differentiates your product against alternatives.
Your imported reviews provide social proof and language. If you imported reviews from Judge.me, Okendo, Vitals, Reviews.io, or BazaarVoice, the AI selects the most relevant reviews for each section and can draw on the language and themes from your real customer feedback.
Your discount code, if you added one, is woven into the copy naturally - appearing in CTAs, urgency messaging, and offer sections.
Your influencer data, if you selected an influencer profile, shapes the copy to incorporate the influencer’s voice, story, and endorsement throughout the page.
The Generation Process
When you enter the Editor step, generation starts automatically. You will see a progress bar that estimates how long the process will take based on historical generation times. Most baseline pages generate in 30 to 60 seconds.
Once generation completes, you can edit any piece of text directly in the WYSIWYG editor. If a particular headline or paragraph does not feel right, you can click the Regenerate button on that specific field to get a fresh AI-written version without regenerating the entire page. You can also simply type your own copy to replace any generated text.
Format-Specific Generation
Different landing page formats produce different types of copy:
The Landing Page and Testimonial Showcase formats generate standard marketing copy - headlines, features, reviews, and CTAs optimized for conversion.
The Advertorial format generates editorial-style content including a publication-style header, inline quote callouts, pull quotes attributed to experts, research citations with statistics, a findings checklist, and an author bio section. This creates a magazine-article experience that blends information with persuasion.
The Listicle format generates numbered benefit items with detailed descriptions, designed to be scannable and persuasive in a list structure.
The Comparison Page format generates competitor analysis content - the AI identifies likely competitive alternatives and writes feature-by-feature comparisons that position your product favorably.
The Sales Letter format generates personal, direct-response copy including a warm salutation, storytelling body, urgency callouts, a closing signature, and a P.S. section designed to create one final moment of persuasion.
Quality and Accuracy
The AI enforces several quality checks automatically. It verifies that any customer reviews referenced in the copy match your actual imported reviews word-for-word, preventing fabricated testimonials. It normalizes dates and formatting for consistency. And it validates that the generated content matches the expected structure for your chosen format, so no sections are missing or malformed.