Often, yes. Many Auware partner applicants will speak with someone on the Auware team before being accepted. This typically takes the form of a brief introductory call designed to confirm alignment and set expectations, not a sales pitch or a formal interview.
These conversations are most common when an application involves a newer partner profile, a non standard distribution motion, or a use case outside the most typical agency workflow. For example, creators, educators, communities, non Shopify centric operators, or applicants without current Shopify clients are more likely to have a short call so we can understand how Auware fits into their audience and offerings.
The purpose of the intro is simple. We want to understand who you reach, how you influence buying decisions, and how you plan to introduce Auware responsibly. Auware is intentionally focused on one thing: creating audience specific landing pages for paid media that are fast to launch and reliably improve conversion.
Because we trade flexibility for speed and results, it is important that partners clearly understand what the product does and does not do before recommending it.During the call, we typically discuss your audience or client base, the types of Shopify merchants you work with, and where Auware fits into your existing workflow. We may also cover basic enablement needs, such as how you plan to explain audience specific landing pages, how referrals or implementations would work, and what support materials would be most useful for you.
For many agency and consultant applicants with clear Shopify paid media experience, approval may happen without a call at all. If your application clearly demonstrates Shopify focus, access to decision makers, and a realistic plan to introduce Auware, the review can be completed asynchronously within the standard review window.
If an intro call is scheduled, it is typically short and focused. The goal is alignment, not gatekeeping. These conversations help ensure partners are set up for success and that merchants receive clear, accurate guidance when Auware is introduced.