Auware is available in three tiers: Starter ($9.99/mo), Pro ($199/mo), and Agency ($799/mo) per store. Each tier has its own campaign and audience limits. Starter allows 2 campaigns with up to 2 audiences each. Pro allows 10 campaigns with up to 6 audiences each. Agency allows unlimited campaigns with unlimited audiences.
Product limits also vary by tier. Starter allows 2 products, while Pro and Agency allow unlimited products. User limits range from 3 on Starter to 10 on Pro and 50 on Agency. Store limits are 1 on Starter, 3 on Pro, and unlimited on Agency.
Within those campaigns, there are no restrictions on how many visitors your pages receive. Once a campaign is active, you have full freedom to use it as broadly as your digital marketing strategy requires. Each tier includes an AI usage allowance that covers the cost of generating marketing copy and audience-specific content, and higher tiers get a larger allowance.
This model was chosen intentionally to keep things practical and scalable. Rather than limiting by visitors or page views, we focus on campaigns and audiences as the natural units of work for digital marketers. A campaign in Auware is typically tied to a product, a bundle, or a promotional initiative. Inside each campaign, you can create audience-specific landing pages for every audience segment you target.
To summarize, the limits are based on campaigns, audiences, and products per tier, not on traffic or page views. This keeps things practical and ensures you can scale your campaigns as your business grows.