The Auware platform launched in late 2025 and has been growing rapidly ever since. Here is an overview of the core functionality available today:
Integration with Shopify via OAuth app installation and the Shopify Billing API. Integration with Buyist via API keys. Three subscription tiers - Starter ($9.99/mo), Pro ($199/mo), and Agency ($799/mo) - each with different campaign, audience, product, and user limits. Agency UI to manage multiple Shopify and Buyist stores under one Auware login. Full campaign creation wizard with product selection, audience identification, strategy selection, review import, format selection, WYSIWYG editing, audience page generation, and publishing. Ten built-in marketing strategies plus the ability to create custom strategies (Pro+). Intelligent audience identification powered by years of DTC experience and AI. Ability to remove suggested audiences and add your own. Ability to review and edit the baseline marketing copy using the full inline WYSIWYG editor. Ability to review and edit each audience-specific marketing copy. Six landing page templates - Landing Page, Advertorial, Listicle, Testimonial Showcase, Comparison Page, and Sales Letter. Ability to publish landing pages directly to your Shopify or Buyist store. Ability to add Channels (Facebook, Instagram, TikTok, Google, Email, Custom) and export landing page URLs. Collection and reporting of audience-level performance metrics. Review import from Judge.me and Okendo. Meta Ads integration for AI-generated ad copy and campaign publishing. Brand detection from Shopify themes or any URL. Discount code support (fixed, percentage, free shipping, variant-specific). API access for programmatic content and analytics retrieval. Two-factor authentication via TOTP authenticator apps and Passkeys. In-app bug reporting with screenshots. HTML export for use outside Shopify.