The Auware platform launched in late 2025 and has been growing rapidly ever since. Here is an overview of the core functionality available today:
Integration with Shopify via the Shopify App Store, with subscription billing handled directly through Shopify. Integration with Buyist via API keys. Three subscription tiers - Starter ($9.99/mo), Pro ($199/mo), and Agency ($799/mo) - each with different campaign, audience, product, and user limits. Agency UI to manage multiple Shopify and Buyist stores under one Auware login. Full campaign creation wizard with product selection, audience identification, strategy selection, review import, format selection, WYSIWYG editing, audience page generation, and publishing. Ten built-in marketing strategies plus the ability to create custom strategies (Pro+). Intelligent audience identification powered by years of DTC experience and AI. Ability to remove suggested audiences and add your own. Ability to review and edit the baseline marketing copy using the full inline WYSIWYG editor. Ability to review and edit each audience-specific marketing copy. Six landing page templates - Landing Page, Advertorial, Listicle, Testimonial Showcase, Comparison Page, and Sales Letter - each with multiple visual layouts including Classic, Modern Split, and Editorial. Ability to publish landing pages directly to your Shopify or Buyist store, with optional Direct to Checkout CTA that sends shoppers straight to Shopify checkout. Ability to add Channels (Facebook, Instagram, TikTok, Google, Email, Custom) and export landing page URLs. Vanity domain support for branded landing page URLs (Pro+). Collection and reporting of audience-level performance metrics. Review import from five providers - Judge.me, Okendo, Vitals, Reviews.io, and BazaarVoice - with automatic provider detection during import. Meta Ads integration for AI-generated ad copy and campaign publishing. Influencer marketing with persistent influencer profiles, automatic social media scraping, and two influencer-specific layouts (Influenced By and Sponsored By). Buy with Prime integration for adding Amazon Prime checkout buttons alongside your standard CTA (Pro+). Brand detection from Shopify themes or any URL, with smart contrast that automatically adjusts styling when light primary colors are selected. Discount code support (fixed, percentage, free shipping, variant-specific). Section-level customization including the ability to hide, delete, or rearrange sections on any landing page. Offer section enhancements with editable variant images and adjustable card sizes. Guarantee section customization with text-only mode, background images, and icon selection. Color wheel picker for precise brand color control. Role-aware onboarding checklist that guides new users through setup based on their role. Developer API access for building custom integrations and retrieving content and analytics data. Two-factor authentication via TOTP authenticator apps and Passkeys. In-app bug reporting with screenshots. HTML export for use outside Shopify.