Platform Launch and Feature Overview
The Auware platform launched in late 2025 and has been growing rapidly ever since.
How do I get started? What do I do first?
Getting started with Auware is simple, and each step is designed to set you up for success with audience-aware marketing.
How quickly will I see a lift in performance?
The speed at which you see results with Auware depends entirely on how much traffic you send to your new landing pages.
I just signed up for Shopify. Now what?
First off, congratulations - you have taken the first step toward building your direct-to-consumer brand.
So does Auware replace a marketing copywriter?
This is one of the most important questions we get, and the answer requires some nuance.
What is a Campaign?
In Auware, a campaign is the foundation of your marketing activity.
What is a Channel?
In Auware, a channel is the source of your digital marketing traffic.
What is a Strategy?
In Auware, a strategy is one of the most powerful tools you have for shaping how a campaign sells your product.
What is an Audience?
An audience is a customer segment - a group of people who share similar interests, needs, or motivations that make them more likely to buy your product.
What is Audience Awareness?
Audience-aware marketing is the idea that your ads and landing pages should speak directly to the unique needs of each customer segment you are targeting.
What skills do I need to use Auware? Coding? Marketing? Graphic Design?
The good news is that you do not need coding, graphic design, or advanced marketing skills to use Auware effectively.
Who is Auware NOT for?
Auware is built specifically for digital marketers who are actively driving traffic to eCommerce stores.
Who is Auware PERFECT for?
Auware is perfect for digital marketers and brands who are investing in paid traffic and want to get the maximum return on that investment.
Why is nobody else doing this?
It is a fair question, because at first glance Auware seems like the kind of tool every digital marketer would want.