Auware uses Anthropic’s Claude through Anthropic’s AI services.
This setup allows us to leverage a powerful large language model while maintaining strict control over data privacy and security. All AI processing happens within our Anthropic environment, and your data never leaves that instance.
Importantly, none of the data you provide to Auware is ever used to train large language models. It is not shared with Anthropic, Microsoft, or any third parties. The copy and content generated for your campaigns is private to you and your store. We designed Auware this way because we know agencies and brands need absolute confidence that their product information, customer insights, and campaign details will not be repurposed elsewhere.
For marketers, this means you can enjoy the benefits of advanced AI-generated copy without worrying about data leakage or privacy concerns. Your product details, brand voice, and campaign strategy stay between you and Auware.
To summarize, Auware uses Anthropic’s Claude for all AI content generation. Your data is never used for model training, never shared with third parties, and remains fully private to your account.