As, Auware does not make recommendations about which products you should promote.
Deciding which products to put ad spend behind is a marketing strategy question, not a landing page question. That decision needs to come from your knowledge of your brand, your store, and your customers. Auware’s role begins once you have chosen the product you want to feature, helping you turn that choice into high-converting, audience-specific landing pages.
If you are unsure which products to promote, it may help to take a step back and think about marketing campaigns in general. A campaign is not about your entire catalog. It is about driving traffic to a specific offer. That offer is usually centered on a “hero” or “flagship” product - the one your brand is best known for, the one with the best reviews, or the one with the highest margin. Start there, and let Auware handle the audience-specific messaging that makes each landing page convert.