Buy with Prime (BwP) is an Amazon service that lets Shopify merchants offer Amazon Prime checkout directly on their landing pages. When connected to Auware, shoppers see a Prime checkout button alongside the standard Add to Cart button, giving them the option to complete their purchase through Amazon with Prime shipping benefits.
This integration is available on Pro and Agency plans.
How It Works
When Buy with Prime is enabled for a campaign, your published landing pages will display two checkout options: your standard Shopify Add to Cart button and an Amazon Prime checkout button. Shoppers who are Amazon Prime members can click the Prime button to complete checkout through Amazon, getting the fast shipping and familiar checkout experience they expect. Shoppers who prefer your standard checkout can still use the regular Add to Cart button.
Setting Up Buy with Prime
To connect Buy with Prime, go to Settings and select the Integrations tab. You will need three pieces of information from your Buy with Prime dashboard:
- Client ID - Your BwP application identifier
- Client Secret - Your BwP authentication secret
- Target ID - Your BwP target environment identifier
After entering these credentials, Auware automatically syncs your product catalog with your BwP inventory. Products are matched by SKU between your Shopify catalog and your BwP catalog, so your SKUs need to match between both platforms.
You also need to add your Shopify domain to the Buy with Prime domain allowlist in your BwP dashboard. This security step ensures that the Prime checkout button works correctly on your published landing pages.
Using Buy with Prime in Campaigns
In the campaign wizard at the Review and Publish step, you will see a toggle to enable Buy with Prime for that campaign. When enabled, the Prime checkout button appears on all published pages for that campaign.
Buy with Prime currently works with the Landing Page format using the Classic layout. The Prime button appears as a secondary checkout option below your primary CTA, so it complements rather than replaces your standard checkout flow.
Important Notes
- Products must be Prime-eligible in your BwP catalog to show the Prime button.
- Only one Prime button appears per page (this is a requirement of the Buy with Prime service).
- Buy with Prime is a secondary checkout option - your primary Add to Cart CTA always remains.