If your brand uses BazaarVoice for customer reviews, you can connect it to Auware to import those reviews into your landing pages. BazaarVoice is an enterprise-grade review platform used by major brands, and this integration brings that social proof directly into your Auware campaigns.
Connecting BazaarVoice
To connect BazaarVoice, go to Settings and select the Integrations tab. You will see a BazaarVoice connection card where you can enter your Passkey.
Passkey is your BazaarVoice API authentication credential. You can obtain it from your BazaarVoice account team or through the BazaarVoice developer portal. This is different from other login credentials - it is a specific API passkey used for data retrieval. Your Passkey is stored securely in Auware.
Enter your Passkey and click Connect. Auware will verify the connection by making a test request to the BazaarVoice Conversations API.
How Review Import Works
Once connected, Auware imports your product reviews during campaign setup. In the campaign wizard, when you reach the review import step, Auware automatically pulls reviews from BazaarVoice for the product you selected.
Auware matches reviews to your products using your Shopify product ID first, then falls back to your product SKU. This means your BazaarVoice reviews need to be associated with identifiers that match your Shopify catalog. BazaarVoice imports up to 100 reviews per request page, so even products with hundreds of reviews will have a substantial pool available for the AI to work with.
The import includes the reviewer’s name, star rating, review title, and full review text. This data is used by the AI to populate review sections on your landing pages with real customer testimonials.
How the AI Uses Your Reviews
The AI analyzes each imported review and selects the ones that best match the motivations of each audience segment. Reviews mentioning specific benefits, use cases, or emotional responses are matched to audiences who care about those topics. Having a large review pool (100 or more) gives the AI more options and produces better audience-to-review matching.
Important Notes
BazaarVoice is an enterprise review platform with per-key rate limits. Auware respects these limits automatically, but if you notice slow import times, it may be due to rate limiting on the BazaarVoice side.
If you are evaluating review platforms for the first time, note that Auware also integrates with Judge.me, Okendo, Vitals, and Reviews.io, which may be more accessible depending on your store’s size and needs. BazaarVoice is best suited for established brands that already use it as their primary review platform.