This is an important question, especially for health, wellness, and regulated product brands.
First, it is important to clarify where Auware sits in the marketing stack.
Auware does not buy media or manage ad spend. While Auware does offer a Meta Ads integration (on Pro tier and above) that generates AI ad copy and publishes campaigns as paused, it does not activate ads, set budgets, or manage ongoing ad optimization. The primary focus of Auware is building audience-specific landing pages. Those landing pages are then used by your digital marketing team or agency as destination URLs in ad campaigns that are already Meta-compliant.
That distinction matters because Meta’s Level 3 restrictions apply primarily to ad targeting and ad copy, not to the underlying landing page technology. Your ads must comply with Meta’s policies around sensitive attributes, medical conditions, and personal characteristics. Auware assumes that your existing ad campaigns already meet those requirements. The landing pages themselves contain product information and marketing copy, not medical claims or restricted content. As long as your ads are compliant, the landing pages Auware generates will not create additional compliance issues.
To summarize, Auware focuses on landing pages, not ad buying. Your team or agency is responsible for ensuring ad compliance with Meta’s policies, and Auware’s landing pages are designed to support compliant campaigns rather than introduce new risks.