You do not need to add UTM parameters manually - Auware generates them for you.
When you export your channel URLs from a campaign, Auware produces a media-buyer-ready spreadsheet (XLSX) with pre-filled UTM parameters for every audience and channel combination. Each channel gets the correct utm_source and utm_medium values automatically:
Facebook: utm_source=facebook, utm_medium=paid_social
Instagram: utm_source=instagram, utm_medium=paid_social
TikTok: utm_source=tiktok, utm_medium=paid_social
Google Ads: utm_source=google, utm_medium=cpc
Email: utm_source=newsletter, utm_medium=email
These UTM values are not arbitrary - they are wired directly into Auware’s tracking and attribution system. When a visitor lands on your page, Auware reads the utm_source parameter to automatically attribute the visit to the correct channel. This means your channel-level reporting in the Auware dashboard works out of the box, with no manual configuration required.
If you need additional tracking parameters beyond what Auware provides - such as utm_campaign, utm_content, affiliate IDs, or custom tracking codes - you can append them to the URLs in your ad platform. Auware will not interfere with any extra query string parameters you add. Your affiliate network, Google Analytics, or any other tool that relies on URL parameters will continue to work as expected alongside Auware’s built-in attribution.
To summarize, Auware handles UTM tagging automatically through the channel URL export. You get ready-to-use URLs with the right utm_source and utm_medium for each channel, and you can add any additional parameters you need on top.