Auware offers six distinct landing page formats, each designed for a different marketing approach. Choosing the right format depends on your product, your audience, and the story you want to tell.
Landing Page
The Landing Page is the classic eCommerce landing page format and the default choice for most campaigns. It features a hero section with your product image, a features and benefits section, customer reviews, an offer section with product variants, and a strong call-to-action. This format provides a clean, proven layout that works well across virtually every product category. The Landing Page format is available on all subscription tiers and offers three visual layouts: Classic (standard top-down hero), Modern Split (50/50 side-by-side hero), and Editorial (magazine-style with serif typography, available on Pro+).
Advertorial
The Advertorial format is styled like a magazine article with a full editorial feel. It features a two-row header with a “Partner Content” disclosure badge, rich editorial elements like inline quote callouts, pull quotes, expert quote blocks, and research citations. A “Findings” section presents an editorial checklist summarizing key points. The format includes an author bio section, a reading progress bar that tracks the visitor’s scroll position, and a sticky CTA bar that stays visible as the reader scrolls. This format works especially well for products that benefit from storytelling or education. Available on Pro tier and above.
Listicle
The Listicle format uses a numbered list structure to present benefits, features, or reasons to buy. Each item is auto-numbered with brand-colored circles that you can customize. This structure is highly scannable and works well for audiences who want to quickly understand the value proposition without reading long paragraphs. The numbered format creates a natural sense of progression and completeness. Available on Pro tier and above.
Testimonial Showcase
The Testimonial Showcase format is a review-driven layout that puts customer social proof front and center. It features a modern split design with a light 50/50 layout - a copy column on the left and a product image on the right. A top banner bar provides context, and a solid discount tag and primary CTA button drive conversions. This format is ideal for products with strong reviews and for audiences who rely on what other customers have experienced. Available on Pro tier and above.
Comparison Page
The Comparison Page format provides a side-by-side comparison where your product is positioned against competitors or the status quo. It features a split hero section, dynamic competitor columns where the AI identifies and names the competitive alternatives, breakdown cards showing feature-by-feature differences, a quote banner with a frosted glass visual effect, and an FAQ section. This is particularly effective for challenger brands or products in crowded markets where differentiation matters. Available on Pro tier and above.
Sales Letter
The Sales Letter format is a long-form direct response format styled as a warm personal letter. It features a “From the desk of” header bar, a centered product image with shadow and caption, a structured body with salutation, urgency callout box, and detailed product narrative. The letter closes with a cursive signature and a left-bordered P.S. section. Customer reviews are displayed in gold star blockquote cards, and benefits use warm card backgrounds with large icons. This format is well-suited for higher-ticket products or audiences that need more persuasion. Available on Pro tier and above.
Each format supports full inline editing through the WYSIWYG editor, and all formats are mobile-responsive. You choose your format during the campaign wizard, and you can see a preview of each one before making your selection.