Auware gives you the ability to choose from a set of proven marketing strategies when creating your campaigns.
This is one of the most powerful features of the platform. Identifying your audience tells you who you are speaking to. Choosing a strategy tells you how you want to speak to them. It defines the tone, structure, and persuasion techniques that will appear in the landing page copy.
The strategies available in Auware include:
The Hero Visitor Strategy, which positions the customer as the central character in the story.
The Jobs-to-Be-Done (JTBD) Strategy, which focuses on the job or problem the product solves.
The Voice of Customer (VoC) Strategy, which uses the language of actual customers to describe benefits.
The Objection and Awareness Journey Strategy, which anticipates and addresses common hesitations a buyer might have.
The Bold and Provocative Strategy, which uses confident, assertive language to position your product as the obvious choice.
Each strategy shapes the tone and persuasion approach of the generated copy. You are not locked into one strategy per campaign - you can experiment with different strategies across campaigns to see which resonates best with your audiences.
On Pro tier and above, you can also create your own custom strategies. This lets you define the tone, angle, and persuasion framework that best fits your brand or your client’s positioning. Custom strategies are saved to your account and can be reused across campaigns.
To summarize, Auware offers multiple built-in marketing strategies and supports custom strategies on Pro and Agency tiers.