Influencer Marketing lets you incorporate real influencer data into your landing pages. Instead of generic product pages, you can create pages that feature a specific influencer’s endorsement, photo, follower count, and personal story - all powered by scraped profile data and AI-generated copy.
This feature is available on Pro and Agency plans.
How to Use Influencer Marketing
In the campaign wizard, after selecting your marketing strategy in Step 3, you will see an Influencer Marketing panel below the selected strategy. Here is how to use it:
- Choose a mode - Select either “Influenced By” (subtle endorsement, product stays the hero) or “Sponsored By” (influencer is the face of the product, celebrity-forward).
- Enter influencer URLs - Paste up to 3 Instagram, TikTok, or web page URLs for the influencer(s) you want to feature.
- Click Analyze Profiles - Auware scrapes the influencer’s public profile data including their name, bio, follower count, profile photo, and recent posts.
- Review the results - You will see a summary of each scraped profile with their photo, platform, and follower count.
- Continue through the wizard - When you generate your baseline copy, the AI will incorporate the influencer’s voice and tone. When you reach the editor, you can select influencer-specific layouts.
Influenced By vs Sponsored By
Influenced By is for subtle endorsement. The product remains the hero of the page, and the influencer appears as a credibility signal - think “As recommended by [Name]” with a small endorsement bar and a quote section. The AI writes copy that subtly weaves in the influencer’s voice without making them the focus.
Sponsored By is for prominent endorsement. The influencer becomes the face of the product with a celebrity split hero section, a personal story narrative written in the influencer’s voice, an endorsement banner, and a partnership label. The AI writes copy as if the influencer is personally endorsing the product, including a first-person story about why they love it.
Influencer Layouts
Two landing page layouts are designed specifically for influencer campaigns:
- Influenced By layout - Product-focused hero, endorsement bar with influencer photo and follower count, quote section with AI-generated endorsement, and all standard sections (features, reviews, offer, FAQ).
- Sponsored By layout - Celebrity split hero with influencer photo, “As Seen On” media bar, personal story section, endorsement banner, and FTC disclosure footer.
These layouts only appear in the layout picker when your campaign has influencer data. They are hidden otherwise.
Supported Platforms
You can enter URLs from:
- Instagram -
https://instagram.com/usernameorhttps://www.instagram.com/username/ - TikTok -
https://www.tiktok.com/@username - Any web page - Generic URLs are scraped for the page title, description, and Open Graph image
Using Influencer Images
When influencer data is available, an “Influencer” tab appears in the Image Gallery within the editor. This tab shows the influencer’s profile photo and recent post images, which you can use anywhere in your landing page - as the hero background, feature images, or any other image slot.
Important Notes
- Only publicly available profile data is scraped. Private accounts cannot be analyzed.
- Influencer profile photos and post images are served from the original platform’s CDN. These URLs may expire over time.
- The “Sponsored By” layout automatically includes an FTC disclosure footer noting that the influencer is a paid spokesperson.
- You can clear all influencer data and switch to a non-influencer layout at any time.