Influencer Marketing lets you incorporate real influencer data into your landing pages. Instead of generic product pages, you can create pages that feature a specific influencer’s endorsement, photo, follower count, and personal story - all powered by scraped profile data and AI-generated copy.
This feature is available on Pro and Agency plans.
Managing Influencer Profiles
Auware includes a dedicated Influencer Profiles page where you can build and manage a library of influencer profiles that can be reused across multiple campaigns. You can find it in the main navigation under “Influencers.”
To create a new influencer profile:
- Click “Add Influencer Profile” on the Influencers page.
- Enter the influencer’s name (optional - Auware can detect it automatically).
- Choose a relationship mode - Select either “Influenced By” or “Sponsored By” (see below for details).
- Paste profile URLs - Add up to 5 Instagram, TikTok, YouTube, or web page URLs for the influencer.
- Click Create - Auware scrapes the influencer’s public profile data including their name, bio, follower count, profile photo, recent posts, and hashtags. It also auto-detects the influencer’s tone and style (wellness, fitness, luxury, authentic, eco-friendly, etc.).
Once created, each profile card shows the influencer’s name, platform, follower count, bio excerpt, tone keywords, and when the profile was last scraped. You can refresh profile data at any time, upload custom images (up to 10 per profile) to replace auto-scraped ones, or delete profiles you no longer need.
Using Influencer Profiles in Campaigns
In the campaign wizard, after selecting your marketing strategy, you will see an Influencer step where you can select one of your saved profiles. The AI then incorporates the influencer’s voice, tone, and data into the generated copy. When you reach the editor, you can select influencer-specific layouts.
Influenced By vs Sponsored By
Influenced By is for subtle endorsement. The product remains the hero of the page, and the influencer appears as a credibility signal - think “As recommended by [Name]” with a small endorsement bar and a quote section. The AI writes copy that subtly weaves in the influencer’s voice without making them the focus.
Sponsored By is for prominent endorsement. The influencer becomes the face of the product with a celebrity split hero section, a personal story narrative written in the influencer’s voice, an endorsement banner, and a partnership label. The AI writes copy as if the influencer is personally endorsing the product, including a first-person story about why they love it.
Influencer Layouts
Two landing page layouts are designed specifically for influencer campaigns:
- Influenced By layout - Product-focused hero, endorsement bar with influencer photo and follower count, quote section with AI-generated endorsement, and all standard sections (features, reviews, offer, FAQ).
- Sponsored By layout - Celebrity split hero with influencer photo, “As Seen On” media bar, personal story section, endorsement banner, and FTC disclosure footer.
These layouts only appear in the layout picker when your campaign has influencer data. They are hidden otherwise.
Supported Platforms
You can enter URLs from:
- Instagram -
https://instagram.com/usernameorhttps://www.instagram.com/username/ - TikTok -
https://www.tiktok.com/@username - YouTube - YouTube channel or profile URLs
- Any web page - Generic URLs are scraped for the page title, description, and Open Graph image
Using Influencer Images
When influencer data is available, an “Influencer” tab appears in the Image Gallery within the editor. This tab shows the influencer’s profile photo and recent post images, which you can use anywhere in your landing page - as the hero background, feature images, or any other image slot. You can also upload custom images directly to the influencer profile from the Influencers page.
Important Notes
- Only publicly available profile data is scraped. Private accounts cannot be analyzed.
- Influencer profiles are persistent and reusable across campaigns - create them once and use them in as many campaigns as you need.
- The “Sponsored By” layout automatically includes an FTC disclosure footer noting that the influencer is a paid spokesperson.
- You can clear all influencer data and switch to a non-influencer layout at any time.