Auware supports discount codes that can be applied to your campaigns, available on Starter tier and above. You can create fixed amount discounts, percentage discounts, free shipping offers, and even variant-specific discounts. These discount codes are displayed on your landing pages and give your audiences a clear incentive to purchase.
That said, all landing pages generated within a campaign share the same discount code and call-to-action. This means that every audience will see messaging tailored to their motivations, but the underlying offer remains consistent across all pages within that campaign.
This approach is intentional. One of our goals in building Auware was to keep the platform simple and reliable. Fully audience-specific pricing - where different audiences see different prices for the same product - would introduce significant complexity into campaign setup, pricing management, and reporting. For example, if you tried to run five different prices across ten different audiences, managing discounts, tracking ROI, and ensuring checkout accuracy would become unwieldy.
Instead, Auware takes the approach that audience personalization happens at the messaging level, while the offer itself stays consistent. You can still create separate campaigns for the same product with different discount codes if you want to test different offers against different audience groups. This gives you the flexibility to experiment with pricing strategies without the complexity of managing audience-specific pricing within a single campaign.
For most brands, this is actually the better approach. It keeps your promotions clean, your reporting accurate, and your checkout experience predictable. The discount code feature on Starter tier and above gives you the promotional flexibility you need, while the audience-specific copy ensures each group feels like the page was written just for them.
To summarize, Auware supports discount codes (fixed, percentage, free shipping, and variant-specific) on Starter tier and above. All audiences within a campaign share the same offer, but you can run separate campaigns with different discount codes to test different promotions.