Yes, Auware supports audience-specific imagery, not just audience-specific text.
Auware is designed so that your landing pages feel truly personal to each audience, and images can be an important part of that. While most of the performance lift comes from audience-aware messaging, there are many cases where having the right hero image or usage shot for a specific audience can make the experience even more relevant.
Auware gives you both global control and granular flexibility when it comes to images.
When you edit an image on the baseline landing page, that change automatically propagates to all of the audience-specific landing pages in the campaign. This is ideal for elements that should remain consistent across every audience, such as feature and benefit images, product detail shots, logos, and brand assets.
However, when you navigate to an individual audience page in the editor, you can override any image for that specific audience. This means you can swap the hero image, lifestyle photos, or any visual element to better match what resonates with that particular group. For example, you might show a family using your product on the “Busy Parents” page and a solo fitness shot on the “Fitness Enthusiasts” page.
To summarize, images default to the baseline but can be customized per audience, giving you both consistency and flexibility.