Auware offers six professionally designed landing page templates, each built from years of direct-to-consumer marketing experience. These templates are designed to be fast, mobile-first, and conversion-focused right out of the box.
The available templates are:
The Landing Page template (available on all tiers) is the classic eCommerce landing page format. It provides a clean, proven layout with a hero section, features and benefits, social proof, and a strong call-to-action. This is the go-to choice for most campaigns and works well across virtually every product category.
The Advertorial template (available on Pro tier and above) is styled like a magazine article. It creates a more editorial feel that blends informative content with persuasive selling. This format works especially well for products that benefit from storytelling or education, where the reader needs to understand why the product matters before they are ready to buy.
The Listicle template (available on Pro tier and above) uses a numbered list format to present benefits, features, or reasons to buy. This structure is highly scannable and works well for audiences who want to quickly understand the value proposition without reading long paragraphs.
The Testimonial Showcase template (available on Pro tier and above) is a review-driven format that puts customer social proof front and center. This template is ideal for products with strong reviews and for audiences who are influenced by what other customers have experienced.
The Comparison Page template (available on Pro tier and above) provides a side-by-side comparison format where your product is positioned against competitors or the status quo. This is particularly effective for challenger brands or products in crowded markets where differentiation matters.
The Sales Letter template (available on Pro tier and above) is a long-form direct response format. It tells a complete story from problem to solution, building urgency and desire throughout. This format is well-suited for higher-ticket products or audiences that need more persuasion before making a purchase decision.
You cannot create fully custom templates from scratch, but the six available formats cover the most common and effective landing page structures used in DTC marketing today. Each template supports full inline editing through the WYSIWYG editor, so you can customize the content, images, and messaging to match your brand while keeping the proven layout structure intact.