Auware offers six professionally designed landing page formats, each built from years of direct-to-consumer marketing experience. These formats are designed to be fast, mobile-first, and conversion-focused right out of the box. Within each format, you can also choose from multiple visual layouts that change the look and structure of the page.
The available formats are:
The Landing Page format (available on all tiers) is the classic eCommerce landing page. It provides a clean, proven structure with a hero section, features and benefits, social proof, and a strong call-to-action. This is the go-to choice for most campaigns. The Landing Page format offers three layouts: Classic (the standard top-down hero with product image), Modern Split (a 50/50 side-by-side hero with a dedicated product showcase column), and Editorial (a magazine-inspired design with serif typography and warm accents, available on Pro and above).
The Advertorial format (available on Pro tier and above) is styled like a magazine article with an editorial feel. It features a two-row header with a “Partner Content” disclosure badge, rich editorial elements like inline quote callouts, pull quotes, expert quote blocks, and research citations. It includes a “Findings” section with an editorial checklist, an author bio, a reading progress bar that tracks your scroll position, and a sticky CTA bar. This format works especially well for products that benefit from storytelling or education.
The Listicle format (available on Pro tier and above) uses a numbered list structure to present benefits, features, or reasons to buy. Each item is auto-numbered with brand-colored circles. This format is highly scannable and works well for audiences who want to quickly understand the value proposition without reading long paragraphs.
The Testimonial Showcase format (available on Pro tier and above) is a review-driven layout that puts customer social proof front and center. It features a modern split-style design with a light 50/50 layout, a top banner bar, solid discount tag, and prominent CTA button. This format is ideal for products with strong reviews.
The Comparison Page format (available on Pro tier and above) provides a side-by-side comparison where your product is positioned against competitors or the status quo. It features a split hero, dynamic competitor columns, breakdown cards, a quote banner with frosted glass effect, and an FAQ section. This is particularly effective for challenger brands or products in crowded markets.
The Sales Letter format (available on Pro tier and above) is a long-form direct response format styled like a warm letter. It features a “From the desk of” header bar, a centered product image, structured body with urgency callout box, cursive signature, and a P.S. section. Reviews use gold star blockquote cards, and benefits use warm card backgrounds with large icons. This format is well-suited for higher-ticket products.
You cannot create fully custom templates from scratch, but the six available formats with their multiple layouts cover the most common and effective landing page structures used in DTC marketing today. Each format supports full inline editing through the WYSIWYG editor, so you can customize the content, images, and messaging to match your brand while keeping the proven structure intact. You can switch between layouts at any time in the editor using the layout picker in the toolbar.